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About True

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First published in the summer of 1937, True: The Man’s Magazine was the leading adventure pulp of its day. With over two million readers, True published the personal tales of legendary writers such as Ernest Hemingway, Winston Churchill, John Dos Passos, H.L. Mencken, and others, focusing on topics as exotic and vast as searching for lost treasure in the jungles of Ecuador, how to charm snakes, and the proper way to smoke meat underground.

After four decades in print, True stopped publishing in the mid-1970’s, leaving an inspiring and unrivaled legacy of adventure.



We’re carrying on the True spirit and have re-imagined the historic pulp as True.Ink, a modern platform designed to power extraordinary pursuits. We provide modern adventurers the tools they need to share, publish and document their own tales, the ability to connect with like-minded travelers, experts, artisans, our partners, and participate exclusively in our exotic roster of events and experiences.

Featured in outlets like The New Yorker, Associated Press, Forbes and others, True.Ink has been dubbed “the Kickstarter of adventure” and “a cross between Indiana Jones and Martha Stewart.”



The platform functions like a club, and members (aka Lucky Piece Holders) receive access to exclusive experiences around the world and serve as correspondents who work with True’s editors, assignment desk, and others to receive the tools they need to power their most ambitious adventures.

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