WE'RE BREEDING A RACEHORSE.
ALL OF US.
The sport of kings will never be the same.
The idea started as an accident, hatched in a supermarket checkout line in Saratoga Springs. We knew we had to get a horse for True.Ink, and allow our readers to become members and microinvestors.
THE NYC LAUNCH
2: THE DERBY
After launching The People’s Horse in lower Manhattan, we were off to the Kentucky Derby, where hundreds of supporters scrawled their own horse names onto our plastic mascot.
3: TRUE NEW YORK
We then finished off The Triple Crown at the Preakness and Belmont and then Saratoga, only to return home to New York having grown the largest racehorse club in the country.
4: TAYLOR MADE STABLES
The Taylor Brothers have been in the horse business for more than fifty years, and developed a reputation for innovators inside an insular world. The idea of a People’s Horse was a natural fit, considering one of their goals has been to introduce racing to a new generation of fans.
5: CALIFORNIA CHROME
Taylor Made also had another addition to the project. California Chrome, the original People’s Champion, had just retired to stud on the farm. Why not breed his heir apparent?
6: OUR STALLION
Now with Chrome as our stallion, we had to find the right mare. We chose three, and have given the growing members of our club their pick. Who would you choose?
7: OUR CHOICE
Here are our three mares we have the chance to choose from to mate with California Chrome.
The choice is ours. Which will it be?
The wise choice. She has experience, an easy demeanor, and was bred by an old airline pilot.
Grey coat. White socks. Red hair. She is a seductress, with a winning racing record. We can't look away.
A late bloomer, she struggled for a year before winning her first race. She's yet to give birth, but her bloodline has our secret pedigree guru twirling his cane.